Product sampling and brand launch in Coop stores and offices
PROMOKANT delivered two high-impact brand activations for Mars: in-store tastings at Coop and office sampling featuring the iconic Be-Kind nut mascot. Thousands of tasting contacts and brand moments that stay in mind.
Be-Kind wanted more than shelf space; the brand wanted to enter everyday life. PROMOKANT designed two paths to place it exactly where the audience already is: in stores and in offices.
How we made it happen.
Tastings at Coop
In selected stores, Be-Kind sat exactly where purchase decisions are made: at the shelf. Trained promoters invited shoppers to taste, explained and engaged. Not a push, but real contact.
Office sampling with mascot
The Be-Kind nut mascot stepped into offices across Zurich: loud, likeable, impossible to miss. Brand moments that stay in mind because they arrive unexpectedly.
Dual-channel activation
Combining conventional retail activation with an unexpected brand appearance generated thousands of direct contacts and brand perception that extended well beyond the activation itself.
“People stopped, took out their phones, laughed and took a bar with them.”
Be-Kind, made tangible. Not as advertising, but as experience. Several thousand direct contacts and a brand perception that lasted well beyond the activation.
From the field.
Planning a similar project?
From concept to activation. Everything from one source.
Request a project