Authentic pasta sampling at Swiss train stations
PROMOKANT brought Italian food culture into the everyday rhythm of Swiss train stations: full delivery covering permits, logistics, branding and team coordination, end to end.
Garofalo wanted to bring Italian food culture into the daily rhythm of Swiss train stations. PROMOKANT took over the entire delivery: permits, logistics, on-site build and field supervision.
How we made it happen.
Permits and location
Station permits secured, transport organised, branding aligned with Garofalo and the activation set up at the main location, Zurich main station.
Team in Garofalo look
Experienced promotion team recruited, briefed and uniformly equipped in the Garofalo look. Authentic and inviting.
Live pasta sampling
Promoters distributed pasta samples with flyers and conveyed what Garofalo stands for: Passione per la pasta dal 1789. Not an empty slogan, but something tangible in conversation.
“Not every brand fits every place. Garofalo does, because quality and authenticity hold their ground anywhere.”
Thousands of contacts, strong recall and a positioning as a quality brand that speaks directly to consumers. Pasta became a taste that stays in memory.
From the field.
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From concept to activation. Everything from one source.
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