Your new product, staged to perfection. From strategy to the first customer touchpoint.
We support your launch at the POS, from concept to market execution. Visibility, trial moments and sales with experienced staff, clear planning and brand-appropriate presence.
What is Product Launch?
Your new product, staged to perfection. From strategy to the first customer touchpoint.
A launch has a small window. The first weeks decide whether your new product keeps its shelf space or disappears. We make sure everything is right from day 1: visibility, trial moments, sales impulses. With trained launch teams who know your product and excite consumers. At the POS, on the street, at events. Coordinated, tracked, and optimized for your KPIs.
Ideal for FMCG brands with a new product and pressure on sell-through from week 1.
What you get
Everything from one source. From planning to reporting.
Launch Strategy
Positioning, touchpoints, timing, and messaging. The plan for a successful market entry.
Multi-Channel Activation
POS, street, events. Coordinated and aligned for maximum launch impact.
Launch Team
Specially trained brand ambassadors who know your product and transfer enthusiasm.
POS Materials
Displays, stoppers, wobblers, and sampling materials. Everything to make your product visible at the shelf.
Live Feedback via kyoX
First customer reactions, market acceptance, and sales data in real time.
Launch Report
Sales, contacts, conversion, and concrete recommendations for the follow-up phase.
Use cases
When Product Launch is the right choice.
New Product Introduction
From the first shelf placement to the first purchase impulse. Maximum visibility from day 1.
Relaunch & Rebranding
Existing product, new look. Re-excite consumers and recapture attention.
Line Extension
New variant, new format. Upgrade existing customers, win new ones.
Seasonal Limited Editions
Use time pressure, create FOMO, maximize sell-through in a short period.
How it works
Your Product Launch project in 4 steps.
Clear processes, full transparency. You always know where your project stands.
01
Launch Strategy
Target audience, touchpoints, timing, and core message. We develop the plan that brings your product to market.
02
Multi-Channel Planning
POS, street, and events. Integrated approach, coordinated timelines, and aligned messaging.
03
Launch Execution
Trained launch teams in the field, coordinated activation across all channels. Live tracking via kyoX.
04
Market Feedback & Optimization
First customer reactions, sales data, and live feedback. Real-time adjustments for the next wave.
By the numbers
Facts, not promises.
100+
Launches supported
Multi
Channel activation
Day 1
Measurable results
360°
Strategy to execution
In practice
Real activations. Real brands.
Why PROMOKANT for Product Launch?
Multi-channel from day 1
POS, street, events, coordinated and simultaneous. Maximum visibility during the critical launch phase.
Trained launch teams
Specially briefed staff who know your product and transfer enthusiasm. No generic promoters.
Real-time market feedback
First customer reactions, acceptance and sales data live via kyoX. Adjustments still during the launch phase.
Häufig gestellte Fragen
Alles, was du wissen musst.
We handle the entire activation strategy: audience analysis, location selection, staffing plan, materials, execution, and live reporting. From strategy to proof.
POS (Coop, Denner, specialty retail), train stations, events, pop-ups, eCargo Bikes, office samplings. We select the touchpoints based on your target audience and KPIs.
Through kyoX, we track contacts, sales, conversion rates, and qualitative feedback in real time. You see live how your product is received.
More services
Discuss your Product Launch project.
Tell us briefly what you're planning. We'll get back to you within 24 hours.
Or give us a call: +41 43 499 10 10