Your product in the hands of your target audience. At train stations, in malls, on the streets.
High-frequency sampling at Switzerland's best locations. Train stations, universities, offices, urban spaces. We know the permits, footfall patterns and peak hours. Maximum reach, measurable results.
What is Product Sampling?
Your product in the hands of your target audience. At train stations, in malls, on the streets.
Zurich Main Station, 7:42 AM: 15,000 commuters in a single hour. Your product lands in their hand before they reach the platform. That's how we've put 100M+ samples into Switzerland. Train stations, malls, universities, business districts: data-planned, Academy-trained, live-tracked.
Ideal for FMCG brands looking to generate trial and reach new audiences.
What you get
Everything from one source. From planning to reporting.
Location Scouting & Permits
Foot traffic analysis, contracts with venue operators, SBB and municipal permits.
Academy-Trained Staff
Product briefing, approach training, and brand-fit check via the kyoX Academy.
Materials & Logistics
Standing tables, displays, branding elements, product storage and restocking.
Live Tracking via kyoX
GPS locations, contact numbers, and photos in real time on your dashboard.
On-Site Supervision
Quality assurance by experienced project managers, feedback loops and on-the-fly adjustments.
Final Reporting
KPI analysis, cost per contact, learnings, and recommendations for the next campaign.
Use cases
When Product Sampling is the right choice.
New Product Launch
Create first touchpoints. Generate trial before the competition reacts.
Seasonal Push Campaigns
Summer refreshment, winter snacks, back-to-school. Use timing when relevance is highest.
Brand Awareness
Reach new audiences, boost brand recognition, maximize willingness to try.
Competitive Displacement
Win switchers, break habits. With the right product at the right time.
How it works
Your Product Sampling project in 4 steps.
Clear processes, full transparency. You always know where your project stands.
01
Audience Mapping
Analysis of your target audience, foot traffic data, and movement patterns. From this, we derive the optimal locations and timing.
02
Location Selection & Permits
We secure the best spots in Switzerland. Train stations, malls, universities, urban spaces. All permits included.
03
Team Briefing & Deployment
Academy-trained promoters, briefed on your product and brand. Live in the field with on-site supervision.
04
Live Reporting & Optimization
Real-time KPIs via kyoX. Daily adjustments to locations, approach, and timing. Final report with recommendations.
By the numbers
Facts, not promises.
10'000+
Contacts per activation day
50+
Sampling locations across Switzerland
200+
Sampling projects per year
98%
Project satisfaction
In practice
Real activations. Real brands.
Why PROMOKANT for Product Sampling?
High-frequency sampling expertise
Years of experience at Swiss train stations. We know permits, footfall patterns, peak hours and SBB requirements inside out.
Multi-channel activation
Train stations, universities, offices, urban spaces. We reach your audience wherever they are.
Live data, not guesswork
See in real time who is deployed where. Sales figures, contacts, feedback. Not two weeks later as a PDF.
Häufig gestellte Fragen
Alles, was du wissen musst.
An experienced 2-person team distributes 1'500 to 3'000 samples per day at a high-traffic location. For a national campaign across multiple locations, 10'000+ samples per day are possible.
We sample at all major Swiss train stations (Zurich HB, Basel SBB, Bern, Geneva), in shopping centers (Sihlcity, Stucki, Westside), on streets, and at events. Nationwide with permits.
Through our kyoX platform, we track in real time: number of distributed samples, contacts, location performance, cost per contact, and qualitative promoter feedback.
Standard campaigns are planned in 2 to 3 weeks. For simple train station samplings with existing materials, we can also start within one week.
Discuss your Product Sampling project.
Tell us briefly what you're planning. We'll get back to you within 24 hours.
Or give us a call: +41 43 499 10 10