No gut feelings. Data-driven activation concepts that actually work.
Target audience analysis, location strategy, activation concepts, campaign planning. Eye-level consulting with brand activation managers. Based on kyoX insights from 200+ projects per year. You don't need a 40-page PowerPoint. You need a plan that performs.
What is Strategy & Concept?
No gut feelings. Data-driven activation concepts that actually work.
Before the first promoter hits the street, the plan stands. Audience analysis, location strategy, campaign concept, budget allocation: all grounded in performance data from 200+ projects per year. At eye level with Brand Activation Managers and Trade Marketing Leads.
Ideal for Brand Activation Managers who need a data-driven activation plan.
What you get
Everything from one source. From planning to reporting.
Briefing Workshop
Goal understanding, stakeholder alignment, and KPI definition. Brought to the point together.
Audience Analysis
Demographics, behavior, touchpoints, and insights. Who is your audience and where do you reach them?
Location Strategy
Foot traffic data, regional optimization, and channel mix. The right places for your message.
Activation Concept
Creative idea, mechanics, touchpoints, and timeline. A concept that can be executed.
Budget Planning
Cost structure, scenarios, and ROI forecast. Transparent and traceable.
Execution Roadmap
Milestones, responsibilities, and go-live plan. From concept straight to execution.
Use cases
When Strategy & Concept is the right choice.
Annual Planning
Activation calendar, budget allocation, and channel mix for the whole year. Strategic instead of reactive.
New Market / New Product
Strategy for market entry. Audience mapping, touchpoints, and activation logic.
Channel Optimization
Which formats perform? Where is untapped potential? Data-driven answers.
Campaign Concept
Creative idea and touchpoint strategy for a specific campaign. Tailor-made.
How it works
Your Strategy & Concept project in 4 steps.
Clear processes, full transparency. You always know where your project stands.
01
Briefing Workshop
Goals, audience, budget, KPIs, and challenges. Everything on the table so we set the right direction.
02
Analysis & Research
Market data, competition, kyoX insights from 200+ projects, and best practices. Facts, not gut feeling.
03
Concept Development
Custom activation concept. Touchpoints, mechanics, timeline, and budget allocation.
04
Sparring & Finalization
Feedback round, budget optimization, and execution planning. From concept straight to execution.
By the numbers
Facts, not promises.
200+
Projects as data base
100%
Custom concepts
End-to-End
Strategy to execution
kyoX
Data-driven insights
Why PROMOKANT for Strategy & Concept?
200+ projects as data foundation
Our concepts are based on real performance data. Which locations perform, which formats convert, which audiences respond.
From concept to proof
We don't just advise, we execute and measure. Strategy and execution from one source. No agency chain, no information loss.
Sparring at eye level
We understand FMCG, trade marketing and retail. Your briefing isn't processed by juniors, but by people with field experience.
Häufig gestellte Fragen
Alles, was du wissen musst.
As soon as you want more than a one-off activation. When you need a launch strategy, want to cover multiple touchpoints, or are not sure which format works best for your product. We consult from the very first idea.
Audience analysis, location recommendation, activation concept, staffing plan, budgeting, and KPI definition. Not a 40-page strategy document, but a clear plan with concrete actions.
We use performance data from 200+ projects per year: which locations convert, which formats work, which audiences respond. Your strategy is based on real field data, not assumptions.
More services
Discuss your Strategy & Concept project.
Tell us briefly what you're planning. We'll get back to you within 24 hours.
Or give us a call: +41 43 499 10 10