Ice cream sampling and pop-up experience in Zurich
PROMOKANT delivered a pop-up experience in central Zurich to introduce two new Extreme flavours for Froneri. Sampling, influencer activation and live brand experience, brought together in a single format that makes your brand tangible.
Froneri was launching two new Extreme flavours in a saturated market. The brief: an activation that goes beyond conventional advertising and creates a genuine live experience for consumers.
How we made it happen.
Pop-up store as stage
Site selection in central Zurich, permits, build-out and visual staging of a store designed to draw attention.
Influencer opening
An exclusive pre-event with a curated selection of influencers as first tasters. The resulting reach was visible on social channels the same evening.
High-volume sampling
Over two days, 10,000 ice cream samples were handed directly to the target audience. Tastings turned into conversations and recommendations.
End-to-end project management
Location management, logistics, staffing and on-site supervision, coordinated by a single experienced team.
“A new ice cream range cannot be launched through posts alone. It needs a place where people can experience it.”
10,000 samples in two days, a launch with strong organic reach, and clear evidence that live marketing anchors brands where it matters most: in direct encounters with consumers.
From the field.
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From concept to activation. Everything from one source.
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