Brand activation and sampling at Swiss festivals
From prize wheel to grill station, from smoothie bar to selfie booth: PROMOKANT activates brands where 30,000 people spend an entire weekend celebrating. Festivals are not a sponsorship logo, they are live marketing in its purest form.
Festivals are loud, dynamic and unpredictable. The audience is distracted, over-stimulated and surrounded by countless alternatives. Standing out in this environment requires more than a stand with a roll-up: it requires an experience.
How we made it happen.
Activation stations
Prize wheels, photo booths, sports challenges, makeup stations: interactive touchpoints that actively involve festival visitors and generate dwell time.
Mobile sampling formats
eCargo bikes, backpack coolers, retro ice cream vans and food trucks: sampling formats that move through the crowd and reach the audience directly.
Chill zones and branded lounges
Bean bags, parasols, drinks: branded rest zones where festival visitors pause between acts, recharge and experience the brand.
Food and drink activations
Grill stations, smoothie bars, cocktail counters, pasta tastings: culinary experiences that make brands tasteable. Freshly prepared, served directly.
“30,000 people, one weekend, one opportunity. The result: thousands of brand moments.”
More than 50 festivals activated since 2009, hundreds of thousands of direct contacts and formats clients book again, season after season. Because festivals begin where advertising ends.
From the field.
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From concept to activation. Everything from one source.
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