30'000 people, one weekend, your brand. We turn sponsoring into activation.
Festival stands, sponsoring activations, brand experiences at major events. From concept through permits to live execution. Your logo on a banner is not enough. We make your brand something people experience.
What is Festival & Sponsoring?
30'000 people, one weekend, your brand. We turn sponsoring into activation.
30,000 people. One weekend. Your brand in the middle. At open-airs, film festivals, or cup finals we activate your sponsoring: sampling, content moments, lead generation. Organizers, regulations, logistics: we know the terrain.
Ideal for brands that want to turn sponsoring investments into measurable contacts and experiences.
What you get
Everything from one source. From planning to reporting.
Event Scouting & Matching
The right festivals and events for your brand, audience, and budget.
Activation Concept
From sponsoring logo to interactive brand experience. Mechanics, touchpoints, and flow.
Stand Production & Setup
Design, production, transport, setup and teardown. You don't have to worry about a thing.
Festival Team
Experienced festival promoters, trained on your product. Stress-tested and motivated.
Sampling Integration
Product distribution, couponing, and lead generation directly at the festival stand.
Live GPS Reporting
Real-time data, contacts, photos, and analysis via kyoX. Even at 3 AM.
Use cases
When Festival & Sponsoring is the right choice.
Music Festivals
Open-airs, concerts, DJ events. Your brand in the festival vibe, tangible and shareable.
Sports Events
Running events, football tournaments, outdoor events. Activation that fits the moment.
Culture & Food Events
Film festivals, food markets, city festivals. Using cultural contexts for brand presence.
Corporate Events
Company events, anniversaries, product presentations. Professional staff and staging.
How it works
Your Festival & Sponsoring project in 4 steps.
Clear processes, full transparency. You always know where your project stands.
01
Event Scouting & Matching
Which events fit your brand and audience? We analyze formats, reach, and audience overlap.
02
Activation Concept
From passive logo presence to measurable interaction. We develop the mechanics that turn your sponsoring into an experience.
03
Setup & Execution
Stand, staff, sampling, and brand experience. Everything coordinated with supervision and live tracking.
04
Live Reporting & ROI
GPS-verified contacts, distributed samples, and engagement data. Your sponsoring ROI, in black and white.
By the numbers
Facts, not promises.
20+
Festivals per year
500K+
Festival guests reached
100%
From concept to teardown
Live
GPS reporting from the field
In practice
Real activations. Real brands.
Why PROMOKANT for Festival & Sponsoring?
From sponsoring to activation
We turn your sponsoring presence into measurable contacts, samples and brand experiences. Visible, countable, comparable.
Permits and logistics included
Festivals have their own rules. We know the organisers, timings and regulations. You focus on your brand.
Live reporting from the field
Via kyoX you see in real time: team locations, contacts, samples distributed, feedback. GPS-verified and photo-documented.
Häufig gestellte Fragen
Alles, was du wissen musst.
Music festivals, sports events, city festivals, corporate events, trade fairs. Anywhere your target audience gathers and is open to brand experiences. We advise on event selection based on your KPIs.
Sponsoring is your logo on the banner. Activation is when 5'000 people have tried your product, experienced your brand, and remember you. We turn passive presence into active contacts.
Plan for 6 to 10 weeks for concept, permits, staff, logistics, and materials. For large festivals with custom infrastructure, we recommend 12 weeks lead time.
Through kyoX, we track: distributed samples, contacts, interactions, dwell time. You see live from the office what is happening at the festival. GPS-verified and photo-documented.
More services
Discuss your Festival & Sponsoring project.
Tell us briefly what you're planning. We'll get back to you within 24 hours.
Or give us a call: +41 43 499 10 10