POS activation and tasting at Coop retail
PROMOKANT activates Be-Kind directly at the Coop shelf: a fully branded sampling stand inside the store, trained promoters and live tasting. The brand is tasted, explained and bought.
Be-Kind wanted more than shelf presence; the brand was to be experienced at point of sale: tasted, explained and sold. Across several Coop stores in parallel, with a consistent brand presence.
How we made it happen.
Branded stand inside Coop
A sampling stand fully branded in the BE-KIND look, placed in the heart of the store. High-impact, flexibly positioned, unmistakably on-brand.
Live tasting at the shelf
Trained promoters invite shoppers to taste, explain the protein range and create purchase impulses precisely where the decision is made.
Multi-store rollout
Simultaneous activation across several Coop stores: Lachen, Dielsdorf and additional locations. Consistent setup, local adaptation.
“A stand full of bars in the middle of Coop. Whoever passes, tastes. Whoever tastes, buys.”
Significantly higher sell-through during activation weeks, hundreds of tasting moments per day, and a POS format that convinced both Coop and Mars.
From the field.
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From concept to activation. Everything from one source.
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