Your POS from the customer's perspective. Live, GPS-verified, with instant insights.
Test purchases with real results: our mystery shoppers evaluate consultation quality, product presentation and brand experience at the POS. Via kyoX, you see what's happening live. GPS tracking, photo documentation and detailed analysis. Not a report three weeks later, but real-time transparency.
What is Mystery Shopping?
Your POS from the customer's perspective. Live, GPS-verified, with instant insights.
You invest in promotions, displays, and training. But do you know what actually happens at the POS? Mystery Shopping gives you the answer. Our undercover test buyers check whether your standards are being met: consultation quality, product presentation, promotion execution. Not as a report three weeks later, but live via kyoX. GPS-verified, photo-documented, and immediately evaluable.
Ideal for trade marketing and category managers who want to measure and improve POS quality.
What you get
Everything from one source. From planning to reporting.
Questionnaire Design
Custom evaluation criteria for your specific question and standards.
Undercover Test Buyers
Trained mystery shoppers, inconspicuous and professional. No recognizable testers.
GPS Verification
Location, check-in, check-out, and timestamp. Every visit is verifiable.
Photo Evidence
Discreet documentation at the POS: shelves, displays, materials, price labeling.
Real-Time Dashboard
Live results during the deployment. No waiting, instant overview via kyoX.
Structured Report
Scoring, benchmarks, store comparison, and concrete action recommendations.
Use cases
When Mystery Shopping is the right choice.
Consultation Quality Check
How well does store staff advise on your product? Competence, friendliness, argumentation.
Promotion Effectiveness
Is your promotion running as planned? Right place, right time, correct execution?
Product Presentation
Is your product visible, correctly placed, with up-to-date POS materials?
Competitor Check
What is the competition doing at the POS? Placement, promotions, staff, pricing.
How it works
Your Mystery Shopping project in 4 steps.
Clear processes, full transparency. You always know where your project stands.
01
Briefing & Questionnaire
What is being tested? Criteria, evaluation logic, and scoring system. Tailored to your specific question.
02
Shopper Deployment
Undercover test buyers in the field. Trained, GPS-tracked, and with a clear mandate.
03
Live Analysis
Real-time results via kyoX. GPS verification, photo evidence, and timestamps. Instantly viewable.
04
Insights & Actions
Structured report with scoring, store comparison, benchmarks, and concrete action recommendations.
By the numbers
Facts, not promises.
100%
GPS-verified visits
Live
Dashboard during deployment
24h
Results after deployment
Nationwide
Scalable from 10 POS
Why PROMOKANT for Mystery Shopping?
Live dashboard during deployment
Via kyoX you see in real time what happens at the POS. GPS tracking, photo documentation and timestamps. No waiting for results.
GPS-verified visits
Every test purchase is documented with GPS location, check-in time and photo evidence. No doubts about execution.
Immediate, detailed analysis
Structured reports right after the visit. Service quality, product presentation, brand experience. All quantified and comparable.
Häufig gestellte Fragen
Alles, was du wissen musst.
Mystery Shopping involves undercover test purchases where trained testers pose as regular customers. They evaluate consultation quality, product presentation, cleanliness, and brand experience based on a structured criteria catalog. You see the results live via kyoX.
With us, you don't get an Excel spreadsheet three weeks later. Through the kyoX platform, you see in real time when the test purchase takes place, GPS-verified with photo documentation. The analysis is immediately available, structured, and comparable.
With our pool of 2'000+ ambassadors across Switzerland, we can conduct test purchases nationwide and simultaneously. Whether 10 or 200 locations, the scaling is flexible.
More services
Discuss your Mystery Shopping project.
Tell us briefly what you're planning. We'll get back to you within 24 hours.
Or give us a call: +41 43 499 10 10