Sampling campaign and brand activation across Switzerland
Since 2017, PROMOKANT has been running Toblerone's national personalisation campaign in Swiss retail. Live in-store printing, personalised messages and direct sales, combined into a format unique to the Swiss market.
Mondelez was not looking for a one-off project but a repeatable system: a national personalisation campaign that has been running every year since 2017. Across Switzerland, across all language regions, at consistent quality.
How we made it happen.
Curated staff pool
An exclusive Toblerone staff pool of promoters who already know the brand before stepping into the activation. Recruitment, training and continuity, handled end to end.
Live personalisation at point of sale
Customers choose their message, promoters print it on the Toblerone box on the spot. A purchase impulse becomes a keepsake that travels with them.
Warehousing and logistics
Warehousing and logistics for all point-of-sale materials. Set-up and dismantling at every location, coordinated across the country.
Field quality and supervision
Quality assurance through field supervisors. Ongoing reporting, feedback loops and continuous optimisation.
“Long-term partnerships are built on agencies that deliver reliably, year after year.”
An activation format that has been part of the Mondelez calendar for years, and consumers who return because last time they found their name on a Toblerone.
From the field.
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From concept to activation. Everything from one source.
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