Product sampling and tasting across Swiss retail
50,000 samples, three channels, one clearly defined audience. For the launch of Barilla Protein+ Pasta, PROMOKANT designed a multi-touchpoint concept that reaches sports-oriented consumers exactly where they spend their time.
New products rarely fail on taste; they fail because the right people never tried them. For the launch of Barilla Protein+ Pasta, the brief required a concept that reaches sports-oriented consumers in their actual environments.
How we made it happen.
Public running events nationwide
Pasta samples in goodie bags at around 20 running events. Right after the finish line, when hunger is real. Approximately 20,000 samples.
Gyms and studios
High-impact displays combined with trained studio staff across 25 city-focused gyms. Approximately 15,000 samples.
Sports retail
Displays and regular replenishment tours across 15 leading sports retailers, exactly where purchase decisions are made. Approximately 15,000 samples.
Live reporting
Planning, acquisition, logistics, training, live reporting through our platform and evaluation after each phase. Fully integrated, end to end.
“The model is built to be modular: each component can be combined, scaled and tailored to specific markets.”
Barilla Protein+ present in the minds of the right consumers, not through advertising but through experience. 50,000 samples across three touchpoints, measurably documented and built to scale.
From the field.
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From concept to activation. Everything from one source.
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