Schweiz heute: newspaper sampling at Zurich HB and Bern
For Schweiz heute, CH Media's news portal, PROMOKANT brings the Schweiz am Wochenende newspaper to Switzerland's two busiest railway stations. Seven branded distribution towers, promoters in the brand's look and dedicated logistics on site.
Schweiz heute is CH Media's news portal for all of Switzerland. The name has to be seen where Switzerland is on the move: at Zurich HB and Bern station. The vehicle: the Schweiz am Wochenende newspaper with Schweiz heute on the front page, handed over person to person.
How we made it happen.
Seven points, two stations
Four distribution points at Zurich HB, three at Bern station, planned along the main passenger flows and coordinated with CH Media and SBB.
Branded distribution towers
Seven towers in the Schweiz heute design, with artwork adaptation and printing by PROMOKANT. Plus jacket and beanie in the same blue. Recognisable from afar, even in a crowded station hall.
Logistics before distribution starts
Before distribution starts, our logistics team brings the newspapers to the points, then the promoters take over. Delivery and pick-up of the towers on every deployment day included.
“Two stations. One name nobody misses.”
One look from the beanie to the front page: Schweiz heute is impossible to miss at Switzerland's two busiest stations. The newspaper does not come off a pile, it goes from hand to hand, often with a short conversation.
From the field.
Planning a similar project?
From concept to activation. Everything from one source.
Request a project