Shopper activation and POS promotion at Douglas
PROMOKANT delivered a premium shopper activation at Douglas for Paula's Choice Skincare: trained beauty advisors, live product demonstration and an interactive prize wheel. Advice that translates into sales.
Paula's Choice speaks to an informed consumer who wants to understand what she buys. Douglas stores in German-speaking Switzerland needed premium advisory at point of sale. Not advertising, but a genuine conversation.
How we made it happen.
Trained beauty advisors
Knowledgeable advisors directly at the point of sale in selected Douglas stores. No pushy selling, no scripts; informed conversations about the Pro-Collagen Peptide Hydration line.
Live product demonstration
Advisory on ingredients and effect, delivered directly at the shelf. Trust grows from expertise and authenticity.
Interactive prize wheel
An accessible entry point for passers-by, significantly longer dwell time at the stand and more qualified contacts than conventional POS promotion.
“Shopper activation works when the people on the floor are right. At PROMOKANT they are.”
Significantly higher conversion rates at the point of sale and demonstrable uplift in sales compared to benchmark weeks. Shopper activation works when the people on the floor are right.
From the field.
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From concept to activation. Everything from one source.
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