Sales activation and POS promotion across Switzerland
From November 2022 to April 2026, PROMOKANT served as the exclusive full-service partner to Philip Morris International for IQOS point-of-sale presence across German-speaking Switzerland, French-speaking Switzerland and Ticino. Over 100 brand ambassadors, coordinated through centralised scheduling, supervision and logistics.
Philip Morris International was looking for a partner capable of running the entire IQOS point-of-sale presence in Switzerland: three language regions, more than 100 brand ambassadors, materials logistics, scheduling and supervision, every day, at the same level of quality.
How we made it happen.
Central scheduling
Scheduling of more than 100 brand ambassadors nationwide through our platform, planned weeks in advance, in three languages, with full coverage.
Field supervision and coaching
On-site supervisors responsible for quality assurance at every single point of sale, in every language region.
Materials logistics and distribution
Branding materials, giveaways and equipment delivered to the right locations at the right time, coordinated across the country.
Central project management
A single point of contact for Philip Morris International. Disruptions absorbed before the client even noticed them.
“A real partnership reveals itself not only in the build-up but also in a clean transition.”
3.5 years of continuous point-of-sale presence across Switzerland. More than 100 brand ambassadors coordinated, trained and consistently deployed: the longest full-service partnership in PROMOKANT's portfolio.
In April 2026, Philip Morris International adjusted its operating model for this area. PROMOKANT accompanied the transition as a strategic partner with process handovers, change management and knowledge transfer, to ensure a smooth handover. A partnership built on trust, from the first activation to the final handover.
From the field.
Planning a similar project?
From concept to activation. Everything from one source.
Request a project