Tasting and brand activation at the Gstaad Open
PROMOKANT delivered the full Evian brand presence at the Gstaad Open for Danone: stand concept, selfie room, prize wheel and hangout area. Premium staging, precise execution.
Water is interchangeable, Evian is not, but precisely that has to become visible at the point of experience. At the Gstaad Open, Danone needed a brand presence that fits an international, lifestyle-oriented audience and delivers on the premium promise.
How we made it happen.
Stand concept from the ground up
A chalet-style stand in the 'Mountain of Youth' design: warm, inviting, crafted in wood. Developed end to end by PROMOKANT and built on site.
Experience stations
Selfie room with Evian branding, interactive prize wheel with appealing rewards and a hangout area where visitors stayed rather than passed by.
Premium promotion team
A team in immaculate Evian styling: warm, competent, on equal footing with an international audience. Fully coordinated and documented.
“Water is interchangeable, Evian is not. In the right place, with the right presence, the difference becomes visible.”
Evian at the Gstaad Open not as a sponsor, but as an experience. A brand made tactile, tasteable and tangible, an appearance that delivers on the premium promise.
From the field.
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