bz sampling at the FHNW open day
At the FHNW open day in Muttenz, PROMOKANT put CH Media's bz newspaper straight into visitors' hands. Picking and packing, hand-to-hand sampling and live reporting through our platform, combined into one format that makes your brand felt right where the region comes together.
CH Media wanted the bz, the newspaper for the Basel region, to be present at the FHNW open day. For the 20-year anniversary, thousands streamed across the Muttenz campus. The task: pick and pack bags with a newspaper inside and place them in the right hands at the right moment.
How we made it happen.
Picking and packing on site
Picking and packing the bags on site and loading them with the bz, ready for the moment when the flow of visitors peaks.
Hand-to-hand sampling
Mobile with the cart at the main entrance and in the lobby. No pile on the sidelines, but hand-to-hand delivery with a quick hello.
Live reporting
Reporting on the assignment the same day through our platform: hours, quantities handed out, impressions from the campus. A clean overview at a glance.
“A small brief. Carried out with precision.”
Over the course of the day, the bz reached countless hands, not as a flyer on the floor but as a bag people take with them. A small brief, cleanly executed.
Through our platform, the full reporting was ready the same evening. No chasing by email, just a clean overview at a glance.
From the field.
Planning a similar project?
From concept to activation. Everything from one source.
Request a project