Services/Mailbox Sampling

06 / 15

Original products straight into the mailbox. Bulky and heavy welcome.

Beverages, bars, sachets, sample boxes up to 500g and beyond. Up to 1M pieces per wave, nationwide or street-level targeted. Own distribution teams in PROMOKANT branding, own cargo logistics, photo documentation, and social media content. For plain paper flyers, we recommend Swiss Post.

What is Mailbox Sampling?

Original products straight into the mailbox. Bulky and heavy welcome.

We're honest: for plain paper flyers in mass volume, Swiss Post is cheaper. We come into play when your product comes into play. Original products, beverages, bars, sachets, sample boxes up to 500g and beyond. Up to 1,000,000 pieces per wave, nationwide or neighborhood-targeted. Own distribution teams in PROMOKANT branding, own cargo logistics, GPS tracking per route, photo documentation, and social media content from the field. Opt-out stickers respected.

Ideal for FMCG brands with original products, bulky samples, combo distributions, or a need for visible premium logistics. For plain paper flyers without a sample, we recommend Swiss Post.

What you get

Everything from one source. From planning to reporting.

Original Products up to 500g+ per Piece

Beverage cans, small glass bottles, cereal pouches, chocolate bars, beauty sachets, sample boxes. Where PromoPost hits weight and format limits, our service starts.

Combo Samplings with Multiple Products

One drink plus one bar plus one coupon in the same mailbox. Sorted, bundled, delivered. Multiple brands or multiple products from one brand in a single wave.

Street-Level Targeting

Selection down to street level: residential neighborhood, single-family zone, multi-family cluster, business addresses. Instead of postcode averages, you reach the households that count.

Own Distribution Teams & Cargo Logistics

Promoters in PROMOKANT branding, own distribution cargo, own bikes. No anonymous subcontractor chain, no hidden costs in the logistics.

GPS Tracking, Photo Docs & Social Media Coverage

Every route GPS-recorded, sample photos per street, reels and stories from the field for your channels. Track & trace and content in one.

Switzerland-Wide Reach, Mon-Sun

Zurich, Basel, Bern, Geneva, Lausanne, Lucerne, St. Gallen, Winterthur, Zug, Lugano. German-speaking Switzerland, French-speaking Switzerland, Ticino. Weekend slots possible, multilingual team per region. Opt-out stickers respected.

Swiss Post or PROMOKANT?

We don't sell you what you can get cheaper from the post office.

Swiss Post Promopost and PROMOKANT Mailbox Sampling are not the same thing. Both have their purpose. Here's an honest look at who does what best.

Standard direct mail

Sample distribution with branding

Format & Weight

Swiss Post Promopost

Optimized for flyers and brochures up to ~100g

PROMOKANT Mailbox Sampling

Original products up to 500g and beyond, including bulky formats

◆ stärker hier

Original Products (drinks, bars, sachets)

Swiss Post Promopost

Generally not possible or with strict restrictions

PROMOKANT Mailbox Sampling

Core business. Cans, bottles, snacks, beauty sachets, sample boxes

◆ stärker hier

Combo Samplings (multiple products together)

Swiss Post Promopost

Not offered

PROMOKANT Mailbox Sampling

Standard solution: multiple products bundled, sorted, delivered

◆ stärker hier

Plain Paper Flyers in High Volume

Swiss Post Promopost

Lowest price per piece, massive scale

◆ stärker hier

PROMOKANT Mailbox Sampling

Possible, but not our strength. Swiss Post is the better choice

Household Reach

Swiss Post Promopost

Practically every mailbox in Switzerland

◆ stärker hier

PROMOKANT Mailbox Sampling

Street-level precise, up to 1,000,000 pieces per wave

Distribution

Swiss Post Promopost

Anonymously by postal worker on the regular mail round

PROMOKANT Mailbox Sampling

Own distributors in PROMOKANT branding, own cargo logistics

◆ stärker hier

Track & Trace per Route

Swiss Post Promopost

Delivery confirmation per zone, no route-level data

PROMOKANT Mailbox Sampling

GPS recording per route, photo documentation per street

◆ stärker hier

Social Media Content from the Field

Swiss Post Promopost

Not offered

PROMOKANT Mailbox Sampling

Reels, stories, photo material from the field for your channels

◆ stärker hier

Weekend Distribution

Swiss Post Promopost

Regular delivery days only

PROMOKANT Mailbox Sampling

Mon-Sun possible, including Saturday and Sunday

◆ stärker hier

Opt-out Stickers

Swiss Post Promopost

Respected

PROMOKANT Mailbox Sampling

Respected

Choose Swiss Post when:

You need plain paper flyers in high volume, price per piece is the main criterion, and there's no original product going into the mailbox. Swiss Post does that well, cheaply, and at scale.

Choose us when:

Your product comes into play: drinks, snacks, bars, sachets, sample boxes, combo bundles, bulky or heavy original products. When visible branding during distribution, photo documentation, and social media content are part of the campaign. When you want a wave that doesn't end up in the recycling, but gets tasted.

Use cases

When Mailbox Sampling is the right choice.

Use cases

Beverages & Original-Product Sampling

Energy drinks, juices, iced teas, mueslis, bars straight into the mailbox. When your product needs to be tasted, not advertised on paper.

Use cases

Combo Waves with Multi-Brand Bundles

Multiple products in the mailbox, one wave, one report. Ideal for category pushes, family brands, or brand-partner activations.

Use cases

Store Opening & Local Campaign

New branch in Zurich-Oerlikon or Basel-Gundeldingen? We cover the 1-3km radius with sample plus coupon. Neighborhood-precise, with photo documentation.

Use cases

Seasonal Push Waves

Summer drink, autumn snack, holiday special. Repeated waves with an original product build real trial intent instead of just buying reach.

How it works

Your Mailbox Sampling project in 4 steps.

Clear processes, full transparency. You always know where your project stands.

Briefing: Sample, Street, Wave

You name product, format, weight, audience, region, and quantity. We assess whether it's a sampling, flyer, or combo case and advise honestly.

Logistics & Packaging Plan

Sorting, bundling, delivery to regional distribution hubs. Just-in-time per wave, aligned with sample shelf life and print deadlines.

Distribution with Cargo & Branding

Own promoters in PROMOKANT branding, own cargo bikes and vans, opt-out stickers respected. GPS tracking per route, photo documentation per street, social media material live.

Coverage Report & Next Wave

Households reached, GPS map, photo material, recommendation for the next wave. Including reels and stories for your channels.

By the numbers

Facts, not promises.

1M+

Pieces per wave possible

500g+

Bulky original products possible

Mon-Sun

Switzerland-wide, 7 days

GPS+Photo

Track, trace & content

In practice

Real activations. Real brands.

PROMOKANT

Why PROMOKANT for Mailbox Sampling?

Original products, not paper

Beverages, bars, sachets, sample boxes up to 500g and beyond. Where PromoPost hits format and weight limits, our service starts.

Own distributors, own logistics

Promoters in PROMOKANT branding, own distribution cargo, own bikes. No anonymous subcontractor chain, no postal worker on autopilot.

GPS, photo docs & social content

Track & trace per route, sample photos per street, reels and stories from the field for your channels. Distribution and content in one.

Häufig gestellte Fragen

Alles, was Sie wissen müssen.

Nationwide. Focus areas: Zurich, Basel, Bern, Geneva, Lausanne, Lucerne, Winterthur, St. Gallen, Zug, Lugano. With multilingual distribution teams per region. Including rural areas and smaller municipalities.

It depends on area type (urban single-family, multi-family, rural), quantity, number of waves, and logistics. We price transparently per project, not by flat rates. Send us your target area and wave calendar, you'll get a concrete quote within 48 hours.

We go finer: street-level targeting. You can specifically select single-family neighborhoods, multi-family clusters, or business addresses instead of broadcasting an entire postcode. That saves wastage and budget.

GPS recording of every route with timestamp and speed profile. On the dashboard you see on the map which streets and neighborhoods were covered, with target/actual comparison per street.

Yes, always. Swiss opt-out rules are clearly regulated and our distribution teams are trained on them. We document exceptions per route, you stay legally clean.

On request, yes. Print supervision, packaging, storage, just-in-time delivery to the distribution teams per wave. You can also book just the distribution and handle print yourself.