eCargo bike promotion at Swiss beaches and in the city
PROMOKANT delivered a mobile grilling-cheese promotion for BAER using our eCargo bikes: rolling grill stations at beaches, in parks and at urban hotspots. Flexible in deployment, fully branded, ready for any location.
Static promotion quickly reaches its limits. For the grilling-cheese launch, BAER was looking for a format that is mobile, experience-led and flexible enough to react in real time to weather, events and visitor flows.
How we made it happen.
eCargo bike setup
Bikes fully wrapped in BAER branding, with integrated grill module, cooler and branded parasol for maximum visibility from a distance.
Live on-site preparation
Promoters prepare the grilling cheese on the spot and serve it fresh. A product you can smell, see and taste.
Mobile deployment planning
Flexible routes covering beaches, parks and urban hotspots, adjusted in real time to weather and footfall. No fixed location required.
“Static promotion has limits. Our eCargo bike does not.”
Thousands of direct contacts, strong emotional brand bonding and a format BAER has been repeating every season since: because it works.
From the field.
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